Don’t Overlook the Value of Thanksgiving in Your Business
It’s hard to believe that Thanksgiving is already upon us! Didn’t we just flip the calendar to 2012? I’m sure I’m not the only one who thinks that Father Time has his finger planted on the fast-forward...
View ArticleClik here to view.
Entrepreneurs: Dealing with Rejection
Every entrepreneur will tell you that at some point in his or her career he or she experienced rejection. Whether it be a sale that didn’t go through or an investor who didn’t like a brilliant idea,...
View ArticleGive from Your Heart, Not Your Wallet
‘Tis the season to spend money, fa la la la la… Okay, okay. That isn’t how the song goes. But sometimes during this time of year, thoughts like this just can’t be avoided. Keeping an eye on the bank...
View ArticleA New Year, a New Idea for Your Business
Happy 2013, everyone!These early days of January are typically when individuals and businesses set their goals. Just Events! Group is holding its first staff meeting of the year this week, and our...
View ArticleClik here to view.
Make the Most of Networking and Further Your Business
Networking. For some people, this skill—and yes, it is a skill—comes naturally. For others, having to network compares to having a root canal followed by a meal with the in-laws.I’ll admit that I fall...
View ArticleClik here to view.
20/20 Wedding Confidential: Negativity Sells
20/20 recently ran a rather negative hour on weddings, the wedding industry and, frankly, the depths of human depravity. (You can see the full episode here). The episode understandably got a lot of...
View ArticleClik here to view.
Time to Expand Your Business? Make Sure You Create a Good Foundation
I recently started working with a client in Philadelphia who is interested in expanding her event planning business. Working on her own, she’s been very successful, but she’d like to be able to book...
View ArticleClik here to view.
“Winging It” Isn’t the Best Business Plan
I’ve got a confession to make. Up until about five years ago, I didn’t have a business plan.*Waits for gasps of shock to fade*I know, it seems crazy to me, too. I had been in business for more than...
View ArticleClik here to view.
10 Keys to E-Mail Marketing Success
Call me strange, but I keep a file of all marketing e-mails that I receive. I started doing this a couple of years ago when I realized that some of these messages caught my attention while others went...
View ArticleFive Industries Benefiting from Wedding Season
Happy April, everyone!I just received this very interesting press release from IBISWorld, Inc. We in the wedding industry know what a positive impact we have in various industries, but it’s nice to see...
View ArticleClik here to view.
Five Ways to Improve Employee Health and Your Bottom Line
Among the most popular New Year’s resolutions is to lose weight and get healthy. According to a recent article on Forbes.com, however, only 8 percent of Americans actually keep those resolutions. Today...
View ArticleClik here to view.
Value of Marketing Infographic: Print Ads, Promotional Products, Social...
In an advertising world that increasingly pits tradition against technology, it was interesting to see this compilation of data that suggests a combination of both may be the most effective in reaching...
View ArticleClik here to view.
Leading Orlando Wedding Planning, Entrepreneur and Author Susan Southerland...
PERFECT WEDDING GUIDE EXPERT HAS WORKBOOK PICKED UP BY PUBLISHER(JUNE 2013) – Orlando, Florida – Orlando’s entrepreneur and Perfect Wedding Guide National Wedding Expert Susan Southerland just signed a...
View ArticleClik here to view.
Work-Life Balance: The Myth of Having it All
As a mother of four, a daughter to an 81-year-old mother, a speaker, and an owner of a growing business, I am often asked how I manage to keep it all going. The bottom line is, I accept that balancing...
View ArticleIn Business, Nice Guys Finish First
A basic premise of sales and marketing tells us that it is far cheaper to keep a loyal customer than it is to sell and market to new ones. While this is such a basic concept, I’ve noticed that many...
View ArticleClik here to view.
Entrepreneur Inspiration: Funding Your Retirement While Doing What You Love
A few weeks ago, I was speaking at the United States Personal Chef’s Association conference here in Orlando. Among the interesting entrepreneurs that I met there was a truly extraordinary woman who is...
View ArticleClik here to view.
You Have to Engage the Bride Before She’ll Marry You
Hello readers!Once again, I’ve been away from the blog. Outrageous October has lived up to its name. The team and I have been buried in speaking engagements, programs, and weddings. As I write this,...
View ArticleClik here to view.
The Virtual Assistant: a Simple Solution for Overworked Entrepreneurs
Oh, how I wish I had known about virtual assistants when I started my business! I think back to the times that I’d pull all-nighters to get tasks done before deadlines, or the money I wasted keeping...
View ArticleClik here to view.
It’s March Already…Do You Know Where Your Goals Are?
I don’t know about you, but I felt as though 2014 decided to move straight from New Year’s into spring. January and February blew right by. Before I knew it, I was waking up on March 1st wondering how...
View ArticleClik here to view.
Writing for Business Series Part 1: How Writing Can Make or Break Your Company
There is no overstating the importance of effective communication when it comes to running a business. Key information travels from the top down, so business owners must be able to communicate clearly...
View Article
